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5 Reasons You Need Instagram for Your Business

5 Reasons You Need Instagram for Your Business

Nov 7, 2021

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform.

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How to Perform a Local SEO Audit for Your Business in 12 Steps

How to Perform a Local SEO Audit for Your Business in 12 Steps

Nov 6, 2021

Businesses on page 2 of the SERP might as well not exist.

It sounds harsh but it’s simply the reality that we all need to accept.
You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack” and 10 other organic results. You pick one make a call or pop in the pizza joint.

If you’re the local pizza joint, you want and need to appear on the first page for those target keywords. So how do you get them there?

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The Basics of Online Advertising

Nov 5, 2021

Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online.

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How to Respond to Positive Reviews

Nov 4, 2021

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.

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How to Respond to Negative Reviews

How to Respond to Negative Reviews

Nov 3, 2021

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation!

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What are Listings and Why Do They Matter?

What are Listings and Why Do They Matter?

Nov 2, 2021

The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better

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6 Reasons Your Local Business Listings Need to Be Accurate

Nov 1, 2021

As a business, how likely is it that potential customers will come through your door?
The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online.

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3 SEO Tips to Improve Your Keyword Research

Oct 31, 2021

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.

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Why Your Website Needs an SSL Certificate

Why Your Website Needs an SSL Certificate

Oct 30, 2021

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean?

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