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Latest Knowledge Base Entries
30 Digital Advertising Statistics for Businesses
While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.
Understanding and Optimizing Your Website Speed
Bridging the gap between user expectations (2 seconds) and average website load time (5 seconds) is the goal of page speed optimization and the tactics we’ll outline later. But why exactly does page speed matter? It comes down to 3 main interconnected reasons
5 Reasons You Need Instagram for Your Business
Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform.
How to Perform a Local SEO Audit for Your Business in 12 Steps
Businesses on page 2 of the SERP might as well not exist.
It sounds harsh but it’s simply the reality that we all need to accept.
You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack” and 10 other organic results. You pick one make a call or pop in the pizza joint.
If you’re the local pizza joint, you want and need to appear on the first page for those target keywords. So how do you get them there?
The Basics of Online Advertising
Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online.
How to Respond to Positive Reviews
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.
How to Respond to Negative Reviews
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation!
What are Listings and Why Do They Matter?
The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better
6 Reasons Your Local Business Listings Need to Be Accurate
As a business, how likely is it that potential customers will come through your door?
The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online.
3 SEO Tips to Improve Your Keyword Research
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.
Why Your Website Needs an SSL Certificate
Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean?
How to Edit Menus in WordPress
In this tutorial we will cover how to add, remove and edit menu items in WordPress, specifically the main navigation menu. We will be using the ‘Customise’ menu to make our changes (so we can see a live preview as we work) but it should be noted you can also edit...
How to Edit Page Titles in WordPress
Maybe you just want to change the background of the page titles on your WordPress pages, or maybe the colour of the text. In this tutorial we will specifically learn how to change the background colour of your page titles. Your WordPress theme may be different to...
Blog Post Basics for WordPress
Having more content helps Google understand your business and services, and increases Google’s trust in your website as an authority within your niche. Which has a direct effect on organic SEO and climbing up the SERPS.
How to merge categories in Shopify
Download this tutorial for later How-to-merge-categories-in-ShopifyDownload Step 1 Access your Shopify Dashboard First access your shopify dashboard. You can find it at https://YOURSHOPNAME.myshopify.com/admin Step 2 Go to Products In the left menu click ‘Products’...
How to find replacement Shopify products on AliExpress using Oberlo
A common issue we have found when drop shipping is the item being sold on your Shopify store is no longer available from your vendor in AliExpress (for what ever reason) In this tutorial we will learn how to identify a missing item on an order in Shopify, find a...
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